Social Media Management
Social Media Management for East Riding of Yorkshire.Built to do the job.
Mallinson and Wright is a social media agency based in Leeds. We manage social media for businesses across East Riding of Yorkshire, and we understand the region.
Serving Hull, Beverley, Goole, Bridlington, Driffield, Withernsea, and surrounding areas.
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Social Media Management
Choose the quickest way to get a tailored proposal.
Our Process
Discovery
Align on goals and audiences.
Strategy
Plan content and campaigns.
Execution
Create, publish, optimise.
Typical Timeline
Typical programs: 4-6 weeks to first results
Social Media Management for East Riding of Yorkshire businesses
We work in East Riding of Yorkshire. Here's what that actually means.
The East Riding's business community spans Hull's port-driven industrial economy, Beverley's prosperous professional and independent sector, and the agricultural and coastal businesses across the wider county. Social media use across these varies significantly - some sectors are well-adapted to it, others are behind the curve in ways that matter commercially.
One of our directors is based in Goole, giving us a genuine local presence in the East Riding. That means we can visit clients, attend local events, understand the specific market context, and produce content that reflects the area and the business - not generic templates.
Hull has a business community that's more social-media active than its size might suggest, partly because the City of Culture period accelerated digital engagement across the city. There are good independent food and drink businesses, creative industries, and manufacturing firms in Hull that have built meaningful audiences - and businesses that haven't yet engaged seriously with social media and are falling behind competitors who have.
Beverley presents a different context. The town has a strong independent retail and professional services community that benefits from a highly local, community-focused social media approach. Businesses here often see strong returns from consistent, well-produced Facebook and Instagram content that connects with the local population rather than trying to reach a wider audience.
Why work with us in East Riding of Yorkshire?
We don't claim local expertise we don't have. Here's what's actually true.
We have a director based in Goole - local visits, local context, and content that reflects where the business actually is.
We understand Hull's evolving business community and produce content that fits the commercial and cultural context of the city.
Independent and professional businesses in Beverley get social media content that's rooted in the local community rather than generic industry content.
Ready to discuss your project?
Book a free, no-obligation conversation about what you need.
Book a Free ConsultationHow we work
A straightforward process, applied consistently to every project.
Discovery
We start by understanding your business, your audience, and what you actually want social media to achieve.
Strategy
Content planning, platform selection, and tone of voice, agreed before any content is produced.
Content
We produce and schedule content consistently. No last-minute posts, no filler.
Community
We monitor and respond to comments and messages, maintaining your voice with your audience.
Reporting
Monthly performance reports that track what matters: reach, engagement, and enquiries generated.
What we stand for
The principles that shape how we work with clients across East Riding of Yorkshire and beyond.
Client Partnership
We work alongside you, not just for you. You'll always know where your project stands.
Results Over Aesthetics
Work that looks good but doesn't deliver is a failed project. We focus on outcomes, not portfolios.
Continuous Improvement
We keep up with how standards evolve so you don't have to. Your investment stays fit for purpose.
Transparency
Clear quotes, honest timelines, and direct communication throughout. No surprises.
On Time
We set realistic deadlines and meet them. If something changes, we tell you early.
Quality Work
We care about the standard of what we produce. Every project gets the same level of attention.
Talk to us about your East Riding of Yorkshire project
We're based in Leeds, with team members in Goole and Lincoln. Wherever you are in the areas we serve, we're easy to work with.
Social Media Management FAQs
Common questions about our social media management services.
Which platforms do you manage?
We tailor the plan to your audience and focus on the platforms that drive results (e.g., Instagram, Facebook, LinkedIn, TikTok).
Do you create the content?
Yes. We handle ideation, creative direction, and production, or work with your in-house team if preferred.
How often will you post?
Posting frequency depends on your goals. We typically recommend 3-5 posts per week for consistent growth.
Can you run paid campaigns?
Absolutely. We manage paid social campaigns including audience targeting, creative, and optimisation.
When will we see results?
Most brands see early traction within 4-6 weeks, with compounding growth over 3-6 months.